Does My Nonprofit Qualify for Google for Nonprofits?

Jul 17, 2019 | Google Ad Grant

Angharad Miller

by Angharad Miller

Google for Nonprofits offers unique advantages to its members, so it’s worth trying to figure out if your organisation qualifies.

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What is Google for Nonprofits?

Google for Nonprofits can help you spread the word about your mission, engage new supporters and fundraise online, all for free!

And best of all, it’s very easy to register!

Registering for a Google for Nonprofits account allows you to access many one-of-a-kind benefits and opportunities. Google’s G Suite for Nonprofits, for example, allows you to collaborate more effectively as an organisation by syncing you all up with smart, secure business apps like Gmail, Docs and Calendar.

In addition to this, registering with Google for Nonprofits also allows you to apply for the Google Ad Grant, a scheme which provides $10,000 worth of in-kind, text-based advertising per month to nonprofits all around the globe. If you have a Google for Nonprofit account and a website that’s good to go, you could get access to a wealth of free advertising credit, exponentially increasing your organisation’s reach and online presence.

Lucky for you, Twenti can help with both of these things: we specialise in getting your website up to scratch so that it meets all the Google Ad requirements, and we also cover exactly what you’ll need to qualify for Google for Nonprofits below. If you’d like to read more about the eligibility requirements Google has for the Grant, check out this article or find out more about our Ad Grant management services

Google for Nonprofits
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What you should know before getting started:

Who’s eligible for a Google for Nonprofits account?

The first qualification is pretty obvious: in order to request a Google for Nonprofits account, you have to be a nonprofit, charitable organisation of good standing. On top of this, you have to meet the eligibility requirements of your country in full.

There are also some organisations which are automatically ruled out and can’t apply for an account, so make sure you’re not one of these:

a) A government entity or organisation

b) A hospital or healthcare organisation. There is, however, a little leeway on this criteria. The Fred Hollows Foundation, for example, is an Australia-based nonprofit which aims to improve indigenous health and prevent avoidable blindness. If the goal of your nonprofit isn’t already established as a organisation providing blanket healthcare to a set established of recipients, you should qualify just like the Fred Hollows Foundation did. All in all: don’t be a hospital and if you provide healthcare, make sure its specifically targeted to nonprofit ends.

c) A school, academic institution, or university (all of which would probably be better off checking out the program Google for Education offers to schools). Organisations linked to schools, however, may still qualify if they have a charitable purpose.

Perhaps one of the most famous examples of Google for Nonprofit members is the charity Barnardos, a leading Ireland charity for children which helps to run over 40 centres in local areas to help support disadvantaged children. As an organisation independent of the government, hospitals and academic institutions, Barnados qualifies for Google for Nonprofits. Their success story with the Google Ad Grant can be read here if you’d like to find out more.

I’m a UK-based nonprofit, what are the specific qualifications I need to fulfil before applying for a Google for Nonprofits account?

In the UK, there are two qualifications for a Google for Nonprofits account application, the latter of which depends on exactly where you’re based in the country. In short:

1. Organisations must be currently registered with Charity Digital Exchange (formally tt-exchange), TechSoup Global’s regional arm and

2. Organisations must be nonprofit or non-governmental organisations with recognised charitable status in their respective location:

In England and Wales, nonprofits must be registered with the Charity Commission for England and Wales and/or registered with HM Revenue & Customs (HMRC) as tax exempt;

In Scotland, nonprofits must be registered with the Office of the Scottish Charity Regulatory (OSCR) and/or registered with HMRC as tax exempt;

In Northern Ireland, nonprofits must be registered with the Charity Commission for Northern Ireland (CCNI) and/or be registered with HMRC as tax exempt;

In Jersey, nonprofits must be registered with the Jersey Charity Commissioner;

In Guernsey, nonprofits must be a member of the Association of Guernsey Charities;

In the Isle of Man, nonprofits must be registered with the Index of Registered Isle of Man Charities;

In the Falkland Islands, nonprofits must be registered with the Charity Commission for England and Wales and/or on the list of charities approved by the Governor and published in the Gazette.

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How do I get started?

After fulfilling these requirements, your organisation will have to start the verification process by registering your organisation with TechSoup.

If you’re not currently registered, you’ll be able to register once you request a Google for Nonprofits account. If you’ve already registered with TechSoup, you’ll just have to use your verification token during your request.

For the official step-by-step guidelines, check out Google’s “What you need to know before you get started” page. If you’d like to know more about what a Google for Nonprofits account can offer you and your organisation, check out all the options they offer here.

Does my nonprofit qualify for Google for Nonprofits

How can Twenti help?

Twenti can help with all of these things – by mixing web design with online presence management, Twenti covers all of these practicalities and can also substantiate your webpages with high-quality content. We offer a free eligibility check so you can figure out exactly what needs updating or changing to access the grant – or get in touch directly to maximise the value of your online presence.

If you’d like to read the Ad Grants website policy in full, read the small print here. Or, if you’d rather discover more about the Grant as a whole, check out all the benefits and opportunities it offers here.


Discover how Twenti can help you qualify for the Google Ad Grant.


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