How To Apply

Here’s a step-by-step process for how to apply for the Google Ad Grants with Twenti. We’ll guide you through the application process, setup your account and manage it for you – all for free.

Google Ad Grant Application Process

We will help you through every step of the application process and can complete the majority on your behalf – what are you waiting for? Get in touch with our team to start your free application.

Just note this process is tailored towards UK based charities or non-profit organisations, so the details may differ slightly depending on your location. 

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Step 1

Get In Touch With Twenti

Our team will help you through the application process for free.

Step 2

Charity Digital Verification Token

To start your Ad Grants application, you’ll need to be verified with charity digital.

Step 3

Google For Nonprofits Account

We’ll complete your Google For Nonprofits application for you.

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Step 4

Google Ad Grants Account

We’ll set up your Google Ad Grants Account for you.

Step 5

Google Ads

We’ll create compliant, compelling Google Ads for your charity.

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Step 6

Start Running Ads

You’ll start to appear at the top of Google searches.

1

Get In Touch With Twenti

We help all UK based charities through the Google Ad Grants application for free – no strings attached. Our application success rate is 100%.

To start your application fill out the short contact form below and one of our team we’ll reach out to you directly:

2

Verify With Charity Digital (TechSoup)

Assuming your organisation does not already have either a Charity Digital or Google For Nonprofits account, as part of the application process you will need to verify your charity status. All verifications for the Google For Nonprofits program are conducted by TechSoup (known as Charity Digital in the UK).

To register your charity, visit the Charity Digital website and create an account (this takes 5-10 minutes). We recommend using a generic organisation email address (ie. info@) to compelete your registration. Once your organisation has been verified, you will receive a notification via email and a validation token will be displayed within your account. Your TechSoup validation token will look something like 122d692@MyOrgName“.

It can take between 2-10 business days to receive this token which we will need to enter as part of the Google For Nonprofits registration.

Note this is the only stage of the application process which we cannot complete on your behalf, as only authorised charity representatives can complete the Charity Digital application.

3

Google For Nonprofits Account

Assuming you do not already have a Google For Nonprofits account, we can complete the application on your behalf. Once you receive the Charity Digital verification token aka. TechSoup validation token (step 2 above), you’ll need to send it to us.

We will then use the token to complete your Google For Nonprofits application on your behalf.

Note that as with all the accounts we create for you, upon successfully completing the application, we will transfer all of the administrative rights over to charity representatives and remove ourselves from the accounts. Our aim is to complete the application process on your behalf and believe that you should always be in control of your accounts.

It can take between 2-10 business days to be accepted onto the Google For Nonprofits program.

4

Google Ad Grants Account

Assuming you do not already have a Google Ad Grants account, we can complete the application on your behalf, using your Google For Nonprofits account (step 3 above).

Note that as with all the accounts we create for you, upon successfully completing the application, we will transfer all of the administrative rights over to charity representatives and remove ourselves from the accounts. Our aim is to complete the application process on your behalf and believe that you should always be in control of your accounts.

Instead of ‘owning’ your accounts we will add ourselves as dedicated Ad Account Managers with limited access rights, so that we can create ads and optimise your accounts on your behalf. Once we are registed as an account manager, you will benefit from our range of automated rules which ensure ongoing compliance with Google Ad Grant policies.

It can take between 2-10 business days to be accepted onto the Google Ad Grants program.

5

Google Ads

Once we have the necessary account permissions we will create ads on your behalf so you can start to benefit from the grants.

At this stage, our team will reach out to you to better understand your ogranisation’s goals and how you intend to use the Ad Grants. 

6

Start Running Ads

As soon as the ads we create are approved by the Google Ads team (up to 48 hours), your ads will start to appear at the top of search results and you will start to benefit from the Ad Grants!

If you opt for one of our paid plans, you will start to see real-time data in our reporting dashboards to track ad performance and we will continue to use this data to improve your ads over time.

See all our plans on our pricing page.

£8,000/month of free ad credit?

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