Frequently Asked Questions

Get answers to some of the common issues our customers face – if you can’t find the answer you’re looking for get in touch and we’d be happy to help!

Website Template

The main concerns nonprofits have about our website template.

Google Ad Grant

Common questions & answers about the Google Ad Grant.

Consultation FAQs

Find out how to best prepare for our free consultation.

General Queries

Some answers to general questions we get asked regularly.

Common Issues

Some of the common problems and concerns charities have about website creation.

I have no idea how websites work

No worries! 

Our solutions have been specially designed for their customisability and ease of use, so you can get up and running as fast as possible and with the least amount of effort. What’s more, with walk-through tutorials and a thriving website builder help community you’ll be able to find out the information you need.

I can't code so I can't create a website

Our solutions don’t require any coding what-so-ever (that is unless you want to!). All elements can be edited in a visual editor, using drag and drop – like making changes in a word document.

Creating a website sounds like hard work

This really depends on what kind of website you’re looking for, but it might actually be a lot less than you think.

If you’re looking for a simple website to showcase your mission, you could get a template up and running within a week. If you have a lot of content, or if you want to work hard on perfecting every detail of your website, it can take a lot longer.

My current website 'does the job' - why bother?

A great question and one that really depends on the quality of your current website. In effect, it’s only worth doing if it will deliver additional value to your charity when considering the time and effort involved.

It’s probably worth doing if your current website does not meet the Google Ad Grant eligibility requirements as $10,000/month of free advertising credit provides a compelling reason to update.

Little changes can make a big difference to your ranking in search results, the professional appearance you convey to your supporters and how many new donors you receive so whilst it may seem like a lot of effort, our tools make it quick and easy to create a great looking website.

How do I install your website template?
Are your websites really free?

Almost! We provide everything we can for free, the only thing that you will need to purchase is your domain name (which should cost less than £10/year).

There are three main parts to any website:

1) Domain name

This is the address of your website or the URL (for this website it is You need to purchase and register the domain name for your charity. The good thing is these are very cost-effective and if you already have a website, you have already bought your domain. If you are creating a website for the first time we recommend you register your domain with Google, especially if you’re considering applying for the Google Ad Grants.

2) Website Infrastructure / Template

Now you have a domain name and address you need to have something to put on it! Websites are built on a number of different frameworks and content management systems but we recommend WordPress (it’s the most popular). It allows you to make changes easily and is regularly updated to meet changing security requirements. Once you have a framework it’s usually best to work from a pre-designed template as this saves loads of time designing. We’ve put together a nonprofit website template built using the most popular page builder on WordPress with everything you need to get started. And the best part is we’re giving it away for free to all UK charities registered with the charity commission. 

3) Website Hosting

All websites need to be hosted on website servers to make the content of the website accessible over the internet.  There are many hosting providers and almost all charge a fee for the work involved in monitoring and updating servers. The great thing is our partners Krystal, offer free website hosting for all UK registered charities

So there you have it, our recommended website solution is virtually free. The only thing you’ll have to consider is that you will have to invest time in designing your own website and getting the above solutions set up, because unfortunately we don’t have the resources available to do this for you!

Custom websites are too expensive

That was definitely once the case, but not anymore! The price has decreased dramatically from better technology and website builders which make it easier for the average user to create a website.

With our intuitive website builder and nonprofit template in mind, combined with free charity hosting from our partners Krystal you can create a website for free.

I don't need a website

In today’s digital age, we believe that every nonprofit needs a website and here’s why:

  • No website means losing supporters and donors
  • It’s the future of giving
  • Websites build trust and credibility
    • It shows that your nonprofit is established, well-organised and funded and therefore likely to be reputable
  • Websites are the most effective marketing tool for nonprofits
    • They’re online 24/7 and are extremely cost-effective
  • Websites improve customer service
    • Integrating FAQs, guides and contact forms into your website greatly reduces your time answering queries for supporters
    • Save yourself time and money with better informed supporters
I'm just starting a nonprofit - where do I start?

Excellent news! The first step is usually the hardest, so well done for getting that out of the way.

There is a lot involved with starting a nonprofit and sometimes it can be incredibly lonely and frustrating – don’t worry though, you’ll get there in the end. The best thing to do to get started is check out our guide for starting a charity.  Once you’re on your way sign up to receive our nonprofit website template, create an account with Krystal and start applying for the Google Ad Grants. 

Google Ad Grant

Some answers to common questions about the Google Ad Grant and Google for Nonprofits.

What is the Google Ad Grant?

The Google Ad Grant is a scheme run by Google which provides access to up to $10,000 (roughly £8,000) worth of in-kind, Google search advertising every month to nonprofits all over the world. 

The Google Ad Grant can be accessed through a Google for Nonprofits account, a broader scheme which aims to help nonprofits around the world recruit volunteers, attract donors and effect real change with the help of Googles’ cutting-edge technology. 

What are the advantages of the Grant?

First and foremost, the Google Ad Grant offers eligible nonprofits $10,000 worth of in-kind, text-based advertising for free every month. 

Alongside this, a successful application to the Grant also gives you access to Google’s analytical tools for free. With these, you can track, measure and analyse the success of your advertising campaigns each month to see what’s working best and where you could improve.

How and where do I apply for the Google Ad Grant?

To apply for the Google Ad Grant you must first have a Google for Nonprofits account, which can be applied to here. After making a successful application, you can then apply for the Grant.

As part of requesting a Google for Nonprofits account, you’ll need to register your organisation with TechSoup, who handle the verification process for Google. You can register with TechSoup here. If you’re already registered with them, you’ll need to keep the verification token they gave you to use during your Google for Nonprofits application.

What do I need to qualify for the Google Ad Grant?

In order to qualify for the Google Ad Grant, you must be a registered nonprofit in your country. Alongside this, your website has to be functional, easy-to-use and populated with unique content. This means that your website and webpages must be high-quality, which the Grant emphasises. We want to help with this.

We offer a free assessment of your eligibility which you can sign up to here.

How do I stay eligible for the Google Ad Grant?

In order to stay eligible for the Google Ad Grant, you have to keep up with Google’s program policies, which can be read about in full here.

The most important of these centres on the performance of your advertising campaigns – in order to stay eligible for the Google Ad Grant, you must maintain a 5% click-through-rate across all of your ads each month. If this isn’t met for two months in a row, your account will be temporarily deactivated.

We offer a Google Ad Grant management service which takes care of everything for you from account set up, conversion tracking and ongoing ad optimisation. 

Does your fee come out of the google ads grants or is it a separate cost?
Our fee is a separate cost for ad grant management.  
The Google Ad Grants offer in-kind search advertising credit, that is to say that you only benefit from the grants when you run ads and those ads receive clicks. You do not receive any money directly from Google, as the value of the grants are offered as credit based on your usage of the Google Ads service. 
Our service aims to maximise the utilisation of the grant, so you can run more ads and, more importantly, receive more important conversions to drive value to your organisation.
What is Google for Nonprofits?

Google for Nonprofits is a free scheme run by Google to help nonprofits recruit volunteers, attract donors and promote their mission around the world. Registering for a Google for Nonprofits account allows you to access Google’s G Suite tools as well as unique opportunities like the Google Ad Grant. Click on the information below to read more about these benefits.

What are the benefits of Google for Nonprofits?

Alongside the Google Ad Grant, a Google for Nonprofits account also gives you access to tools like Google’s G Suite, which allows you to collaborate more effectively as an organisation by syncing you all up with smart, secure business apps like Gmail, Docs and Calendar.

You are also given access to the YouTube Nonprofit Programme, a scheme which helps nonprofits spread their stories to a global audience with ease. Google’s donation tools also allow you to share your fundraising efforts in more places online and to connect with new supporters through apps like Google One Today.

Who is eligible for a Google for Nonprofits account?

To qualify for Google for Nonprofits, you must be a registered charity in your country. Then, you can agree to Google’s Terms and Conditions for donation and discrimination and make an account.

Where can I find out more about the Google Ad Grant?

If you’re looking to find out more about the Google Ad Grant you can check out our dedicated article here. Or, if you’d rather get straight to the source you can find out more from Google themselves.

How do I make my website eligible for the Grant?

There are a number of eligibility requirements for your website. You’ll need to own your website’s domain and keep it in good condition. This means maintaining up-to-date information on your website, substantiating it with unique content, keeping it neat and tidy and making sure it is secure and easy to navigate.

You’ll also need clear descriptions of your organisation’s mission, purpose, activities and events on your website. We have a full breakdown of the eligibility requirements here if you’d like to find out more.

Alternatively, we can review your website and provide you with personalised advice for free if you sign up for an eligibility check.

Free Consultation FAQs

Don’t worry the call is free with no commitment to any of our services, we’re just trying to help – you have nothing to lose!
How can I prepare for the call?

To get the best advice, please be ready to explain:

  • what you do
  • what your nonprofit’s goals are
  • which tools you currently use
  • which problems you are looking to solve
  • what opportunities you want to explore
  • your target donor(s)
  • your donor acquisition strategy
  • your current digital strategy
  • your technological expertise

During the call, we’ll discuss the above, provide you with some advice and let you know if Twenti is a good fit for your nonprofit.

What happens afterwards?

This depends entirely on what we discuss during the call and whether your nonprofit is a good fit for our services. As standard, you will receive an email summarising the call and outlining our advice and next steps depending on your circumstances.

If you are a good fit and interested in our services, then you will be sent a proposal to follow up. If you are not a good fit at this stage, we won’t contact you again – you can always get in touch if your situation changes!

How long is the call?

This depends on many factors but the call is limited to twenty minutes. If there is more to discuss, we can schedule another call.

How much does it cost?
The first call is completely free – you have nothing to lose!

General Queries

Some answers to general questions we get asked by charities.

Do you have a referral program?

Yes, we do. You can see all the details on our referral program page.

For every successful nonprofit client referral, we provide one month of free services for you and one month for the nonprofit you refer. It’s a win-win!

If you help us, we’ll help you.

Do You Receive Anything From Google?

We receive no renumeration from Google for promoting their products. We do so because we beleive the Google Ad Grants and Google For Nonprofits program provide excellent value for non-profit organisations.

The renumation we receive is for our Ad Grant Management services

Do you offer a free trial?

No we don’t offer free trials for our paid Ad Grant Management plans, but we offer a free plan instead so you can still try our service risk-free. 

£8,000/month of free ad credit?

We help nonprofits increase awareness online.
Get In Touch

Twenti Ltd
Kemp House
152-160 City Road

020 3998 3990

We help nonprofits increase awareness online.
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