Expand Your Reach
Our Google Ad Grant management service allows you to maximise the effectiveness of your $10,000 monthly search ad credit to help grow your nonprofit.
What Is The Google Ad Grant?
The Google Ad Grant gives eligible nonprofits $10,000 per month (approx. £100k annually) in free advertising on the Google search platform. Ads appear at the top of relevant search results and drive prospective donors and volunteers to your website.
Generally speaking there are two principal types of results – organic and paid. Organic results are what the algorithms consider the best match given the search phrase – improving these positions is known as SEO or Search Engine Optimisation.
Paid results appear above the organic searches and are charged on a pay-per-click basis. The Google Ad Grant gives nonprofits up to $10,000 (roughly £8,000) a month of free ad credit so you can appear at the top of people’s searches on the biggest search engine (Google). By appearing top of the search results for queries related to your nonprofit, your website receives more web traffic which in turn leads to more donations and volunteers.
Google Ad Grant Management
Managing search ads can be confusing as search results change constantly so you need to regularly tweak your campaigns to stay on top of the searches. Our Google Ad Grant management service takes care of the whole process for you so you can leverage the ad credit to continue to meet the grant’s eligibility criteria.
We save you time by optimising both your ad spend and your website to improve your Ads effectiveness. There are many factors which contribute to Ad position – minor changes can have a huge impact which is why we used industry best practices and monitor campaigns regularly.
Using conversion tracking and analytics dashboards our data-driven approach allows you to monitor performance so you can improve over time – schedule a free consultation to find out how we can help you.
Applying for the grant can also be a bit confusing but we can guide you through the process – click the button below to receive a free eligibility check.
All Google Ad Grant Management Services
Landing Page Optimisation
Account Set Up
£8,000/month of free ad credit?