Expand Your Reach

Our Google Ad Grant management service allows you to maximise the effectiveness of your $10,000 monthly search ad credit to help grow your nonprofit.

What Is The Google Ad Grant?

The Google Ad Grant gives eligible nonprofits $10,000 per month (approx. £100k annually) in free advertising on the Google search platform. Ads appear at the top of relevant search results and drive prospective donors and volunteers to your website.

Search Results Adopt An Animal
*Example of a search for “adopt an animal”
These days the most popular way to find information is to search online by typing key phrases into search engines. Search engine algorithms then interpret the search query and compare it with their website database to display the most relevant search results.

Generally speaking there are two principal types of results – organic and paid. Organic results are what the algorithms consider the best match given the search phrase – improving these positions is known as SEO or Search Engine Optimisation.

Paid results appear above the organic searches and are charged on a pay-per-click basis. The Google Ad Grant gives nonprofits up to $10,000 (roughly £8,000) a month of free ad credit so you can appear at the top of people’s searches on the biggest search engine (Google). By appearing top of the search results for queries related to your nonprofit, your website receives more web traffic which in turn leads to more donations and volunteers.

Google Ad Grant Management

Managing search ads can be confusing as search results change constantly so you need to regularly tweak your campaigns to stay on top of the searches. Our Google Ad Grant management service takes care of the whole process for you so you can leverage the ad credit to receive more donations and continue to meet the grant’s eligibility criteria.

Ad Grant Report
*Example of our Google Ads analytics
We save you time by optimising both your ad spend and your website to improve your Ads effectiveness. There are many factors which contribute to Ad position – minor changes can have a huge impact which is why we used industry best practices and monitor campaigns regularly.

Using conversion tracking and analytics dashboards our data-driven approach allows you to monitor performance so you can improve over time – schedule a free consultation to find out how we can help you.

Applying for the grant can also be a bit confusing but we can guide you through the process – click the button below to receive a free eligibility check.

All Google Ad Grant Management Services

Some of the services included in our Google Ad Grant management service. If you would like any more information just get in touch or schedule a free consultation.
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5% CTR

We ensure your Click-Through-Rate (CTR) meets the 5% minimum.

Account Optimisation

We constantly review opportunities to increase your donations.

Landing Page Optimisation

Optimise your website content to receive a high ad quality score.
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Account Maintenance

We regularly review your account to meet eligbility criteria.

Conversion Tracking

Tag your website so you can track ad performance.
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Real-time Reports

Receive real-time reports to track website and campaign performance.
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Grant Applications

We guide you through the process of receiving the grant.
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Account Set Up

We set up your account and launch your campaign.

Keyword Research

We research relevant keywords to expand your reach.

Content Creation

We write content for your nonprofit to maximise the grant.

Reliable Support

We provide strategic advice & support to grow your nonprofit.

Website Management

We manage your website to ensure reliable uptime.

£8,000/month of free ad credit?

We help nonprofits increase online donations.
Get In Touch

Twenti Ltd
Kemp House
152-160 City Road
London
EC1V 2NX

020 3998 3990
team@twenti.com

We help nonprofits increase online donations.
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