Search Engine Optimisation (SEO) is the process of increasing the quality and quantity of traffic to your website by appearing higher in search results.
What is Search Engine Optimisation?
When people want to find information online they usually type keywords or search queries into a search engine. The search engine then uses advanced algorithms to prioritise and present the most relevant results. People then browse the search results pages and click through to the websites that they are interested in.
Search Engine Optimisation, or SEO, is the process of increasing your website’s ranking in the search result pages with the aim of increasing the quality and quantity of traffic to your nonprofit website – which ultimately results in more donations and volunteers.
In principle, the higher your website and Google ads appear in search results the more traffic you will receive. This depicts that good SEO – accurately presenting your website to search engines – is essential in increasing both organic and paid search rankings so you can maximise your monthly Ad Grant credit.
However, given the huge amount of data search engine algorithms process and constantly update, SEO is a complex and dynamic process. Generally speaking there are three main types: on-page SEO, technical SEO and off-page SEO.