5 Reasons Your Nonprofit Should Use Infographics
by Olivia Warnes
Infographics can transform your social media marketing for the better!
Use infographics to spread your message and draw in donors!
At Twenti, we’ve been using infographics to easily share information with nonprofits on things like the Google Ad Grant, but they aren’t just a tool for nonprofits to learn from, they work great in your own campaigns too!
Infographics are a great visual way of sharing knowledge with your followers, and they’re the secret to an effective social media marketing campaign.
Used wisely, they could help you connect with followers and donors, and share your message in a new and interesting way! Here are out top 5 reasons why your nonprofit should be using infographics.
5. Easy to understand
One of the best things about infographics is how easy to understand they are. Their combination of text and visual aids can be used to simplify complex processes or ideas, and draw peoples attention to the key points they need to understand.
One example of this is how this infographics simplifies everything you need to know about the Google G-Suite – it makes a lot of information easy to process and doesn’t feel like an overload.
An example of how nonprofits could use infographics to simplify complex information is with your annual report. Few donors will be willing to read and understand a whole document, and it would be difficult for people to pick out what’s important. With an infographics, you can share with them the key points they need to know and make sure they understand what’s important.
4. They’re attention grabbing
Lets face it, a block of text isn’t really eye-catching, but changing that tweet into an infographics is going to catch much more attention. Not only are they easy to understand, but an infographic is much more likely to get people to stop scrolling long enough to read what you have to say.
Infographics can grab the attention of potential donors and give them the information they need to decide to donate.
Make sure you use colour, graphics, and no more words than necessary to explain, and you’ll have a great attention grabbing infographic to share with your followers.
They work on lots of platforms to! As long as your careful of the size/dimensions, you can make infographics for your website, blog, twitter, facebook, instagram and more!
3. Caters to short attention spans
We now get so much constant entertainment and information all the time, that few people will hang around and read something that doesn’t immediately prove its worth. Also, not everyone has the time to read full articles on everything they need to know.
Infographics solve this issue. They’re short and easy to process , which caters to the short attention span people have for social media. You can get information across quickly and easily to the people who need it, and hopefully convert some viewers into donors!
2. Gentle way to share unpleasant information
For a lot of nonprofits, your subject matter is often potentially upsetting, but you need to share some unpleasant information to motivate people to donate and support your cause.
Infographics can be a great audience friendly way of mediating the issues you have with sharing this information.
Check out the infographic below, to see how Cancer Research UK uses infographic to share important but potentially troubling information.
1. Shareable (potential to go viral)
Infographics are super shareable, they’re practically designed for it, and have the potential to go viral.
They’re attention grabbing, and if you share information that people care about they’ll want to share it with others, to spread the word. This could result in a lot of donations for your nonprofit, and a lot of awareness raised for your cause.
Need more Social media marketing tips?
Infographics are a great way to take your social media to the next level, but you still need to make sure you’ve got the basics. Check out our Ultimate Guide to Social Media for Nonprofits for more information on the most popular social media platforms and how nonprofits can make the most of them!
For more help with your digital presence and marketing, book a free consultation with Twenti.
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