Step 6

Ad Grant Account Management

Congratulations! By this stage your ads are already running but to ensure you maximise the value the Google Ad Grants provide, you’ll want to monitor your campaigns.

Frequently Asked Questions

Some of the common queries and issues charities have when complying with program policies.

How Can I Improve My Account?

From within the Google Ads interface you will be notified of a number of potential improvements. This is measured by a Google metric known as your Optimisation Score. It is generally best practice to aim to improve this percentage as much as possible but bear in mind that these suggestions are generated by a machine learning algorithm so will not necessarily improve your campaign performance.

Another useful resource is the “Ad Grants Account Review Dashboard”. A link to this dashboard, should be provided to you via email upon being accepted into the Google Ad Grants program. 

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